What is good?
The last ten years has seen a gradual shift towards a less digitally obsessed generation of designers.
Digital tools were fully engrained into the design industry and were whole heartedly accepted by some as the default process for creating work.
Digital was fast, advanced technology that allowed anybody to create and promote their work on the web. This left design practitioners asking what then, can they offer?
As useful as digital methods are, there has now been a compromise between these digital benefits and a new appreciation and general preference to go back to making work with traditional methods.
People will always have a craving for a physical piece of work that they can touch and interact with. The digital age has been a revolution in making work accessible to many but digital imagery can lack the physical, handmade element people desire.
Designers are perhaps realising that skills such as print making, drawing and 3D ceramics are skills that cannot be replicated digitally and this reduces the vast competition of people who could create quick, simple work digitally without formal design backgrounds.
It's a savvy trend towards forcing potential clients and consumers to realise that specialised skills such as drawing and handmade illustrations are hard to master and need to be respected as a craft which not just anyone can claim to have.
Ethics and Sustainability
Who are we creating work for? Ourselves, friends, commercially?
It's a secondary thought for some about the eventual effect their work may have morally and ethically.
Most art is created as an external personal outlet of someone's beliefs and moral beliefs.
Working for a client forces you to ask where your work is being seen and what it's ultimate purpose is.
If you create work that promotes a global company that contributes to polluting the environment and pays people a poor wage then where do you draw the line at who is morally sound to work for?
As a designer you sell your craft and it is almost impossible to be ethically perfect in a global market but it is a flexible industry when it comes to picking who you want to work for.
It's possible to have a clients and be successful and still not compromise your ethics. If you work hard on your practice then eventually clients who share your ethical outlook will be drawn to your work as it should reflect your personality and core moral beliefs.
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